One of the jobs of a graphic designer is persuading the public to buy products, regardless of their value or use. It's a bit underhanded, but a necessary part of the business. There are two products on the market right now that have seen their share of design and marketing magic. Tide laundry pods are one of them. While the idea of a pod for laundry detergent is new, this is a concept that has been around for years, primarily for dish washers. It's a convenience product, nothing more. There is nothing new or revolutionary about it, and yet it is advertised as being quick, easy, versatile and glamorous. It's the same idea with the new Downy unstoppable laundry scent boosters, if not more so. At least the Tide Pods clean clothes, the Downy scent boosters are completely superfluous. They serve no actual purpose, and yet they are marketed as an attractive product. The commercials for both are lighthearted and entertaining, and regardless of the uselessness of the product, I'm able to see the appeal. I can even see myself buying them - for the right price. I don't like the idea of manipulating people into purchasing stuff, but at the same time, product design is a huge part of the industry, and without it, where would a lot of us be?
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