Advertisements are everywhere. You can't escape them. Since there are so many, it's vital that yours be different and eye-catching. A recent ad campaign to promote science in Vancouver, by Science World Museum in collaboration with Rethink Canada, really entertained me. Each one features an interesting and funny fact. The yellow circles where the text is contained grabs the viewers attention, and the interesting facts hold them. I feel like this is a successful campaign because of its entertainment factor. It has a degree of comedy without being immature, crass or forced. Whenever I design something, I think about how I could make it stand out from its competitors. Designs like this inspire me and make me want to keep pushing myself so that one day I'll be able to create eye-catching work that inspires others.
No comments:
Post a Comment