Microsoft has launched a new product, a tablet called Surface. It seems like all major electronic companies are developing their own tablets right now, but I think that Microsoft has marketed theirs very well. The commercial features a keyboard that can snap on and off, and a flip out back so you can stand the tablet up. It's clever advertising that can make such small features seem like revolutionary ideas. I think it would be fun to work in an advertising firm, brainstorming creative ways to market stuff, and I'm sure I could even do it well because I'm the kind of person who isn't easily swayed by sales gimmicks, so I would know how to sway tough customers. At the same time, it's hard to imagine myself using my design skills to persuade people to buy stuff that they don't need. Nevertheless, it's an avenue that I should continue to explore because it's such a big part of the design industry.
Thursday 25 October 2012
Microsoft Surface Commercial
Microsoft has launched a new product, a tablet called Surface. It seems like all major electronic companies are developing their own tablets right now, but I think that Microsoft has marketed theirs very well. The commercial features a keyboard that can snap on and off, and a flip out back so you can stand the tablet up. It's clever advertising that can make such small features seem like revolutionary ideas. I think it would be fun to work in an advertising firm, brainstorming creative ways to market stuff, and I'm sure I could even do it well because I'm the kind of person who isn't easily swayed by sales gimmicks, so I would know how to sway tough customers. At the same time, it's hard to imagine myself using my design skills to persuade people to buy stuff that they don't need. Nevertheless, it's an avenue that I should continue to explore because it's such a big part of the design industry.
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