Tuesday 18 September 2012

Package Design

Nothing inspires me quite like creative packaging does. The combination of layout, typography, clever slogans, eye-catching graphics and the added dimension of tactility just can't be rivaled. It's also something that I enjoy designing in school. So, here are some package designs that made me smile this week. (Products and images can be found at http://www.packagingoftheworld.com/)

Wine bottle designs by Stranger&Stranger:
 http://www.packagingoftheworld.com/2012/09/stranger-stranger-launches-new-range-of.html

Each bottle has been given a patented sleeve, designed specifically for different niche markets. I just love the personality of each one, and how I can tell immediately what occasion they would be suited for, whether that's a picnic in the park, an elegant dinner party or a casual get-together.


Harriet's Jolly Nice Ice Cream designed by Taxi Studio: http://www.packagingoftheworld.com/2012/09/jolly-nice.html

I love the British lingo used on this packaging. It's upbeat and fun, and the imagery is whimsical. The back of each package also features interesting facts about Harriet: Harriet 's been doing... Harriet's immensely proud... Harriet's never been...etc. It's exactly the kind of playfully-grown-up design that I would be tempted to buy.


Pasta La Vista Concept by Andrew Gorkovenko:
http://www.packagingoftheworld.com/2012/09/pasta-la-vista-concept.html

Using the pasta as chef's hair is such a neat idea and makes a relatively boring staple a must-have addition to the pantry. It has the same quirky, playful feel as the ice cream packaging that I love.

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