How to Effectively Communicate with Clients

A couple weeks ago, I worked on a project with a partner that required us to research and do a write-up about an assigned topic. The topic given to us was about how to avoid and resolve conflicts. We decided to take a slightly different direction with it, and focused on how to effectively communicate with clients, since proper communication is often key to avoiding conflict in the first place. Here is a list of the tips that we gathered during our research.

1) Avoid Industry Jargon: One of the worst things that you can do when communicating with a client is using terminology that they won’t understand. Speak “English,” or make sure to explain any technical terms that you use.
2) Put it in Writing: To avoid conflict at a later time, create a contract with design outcomes, check points and project expectations during your initial meeting with the client. Have them read and sign it to make sure that you are on the same page.
3) Develop Communication Policies: To avoid a number of issues that might arise due to a lack of effective communication, set up contact policies. Eg: Telephone, email or video call? During what hours can calls be made? How long to wait for a response? Are weekends an acceptable time to be in contact?
4) Keep it Simple: Don’t bore/overwhelm your client with every technical aspect of the work that you are going to do. Outline the process and your plans, but leave it at that. Communication needs to be simple, but direct and to the point.
5) Relationships are Key: talking to your client on a more personal level when it is appropriate can lead to a stronger relationship, and increased trust and respect. You need to remain professional, but finding a way to connect will have a lasting impact.

Sources

Bjorkquist, Bruce D. Interpersonal and Group Dynamics: A Practical Guide to Building an Effective Team. 7th ed. Toronto: Emond Montgomery Publications, 2011. Print.

Cubbon, Rob. “Graphic Design Client Communication.” Rob Cubbon | Design and Marketing. N.p., 11 Oct. 2011. Web. 4 Oct. 2012. <http://robcubbon.com/graphic-design-client-communication/>.

Snell, Steven. “5 Communication Tips for Freelancers and Designers.” Vandelay Website Design. N.p., 17 Nov. 2011. Web. 4 Oct. 2012. <http://vandelaydesign.com/blog/business/communication-tips-for-designers/>.